Madeline Jordan

Biography:

Madeline Jordan, affectionately known as Maddy, is a vibrant young YouTube personality celebrated for her engaging content and dynamic presence across multiple channels. Born on August 8, 2010, in Jacksonville, North Carolina, Maddy has become a prominent figure in the digital realm through her participation in family-centric videos, challenges, and lifestyle vlogs.​

Early Life and Family Background

Maddy is the daughter of Josh and Sandra Jordan and is one of five siblings, including Priscilla, Anthony, Sabrina, and Liam. The Jordan family boasts a rich cultural heritage, with German and Palestinian roots, which they often celebrate and share with their audience. Growing up in a close-knit household, Maddy developed a passion for equestrian activities, preppy fashion, and makeup, interests that frequently feature in her content. 

Rise to YouTube Stardom

The JKrew YouTube channel was launched in April 2017 as a platform for the Jordan family to share their daily lives, challenges, games, pranks, and vlogs. Maddy's charismatic personality quickly endeared her to viewers, contributing significantly to the channel's rapid growth. As of April 2025, the JKrew channel has amassed over 4 million subscribers and garnered more than 976 million total views. ​

Collaborative Ventures

Beyond the main family channel, Maddy collaborates with her sister Priscilla on the Cilla and Maddy YouTube channel. This sisterly duo engages their audience with reaction videos, pranks, challenges, and lifestyle content, reflecting their shared interests and close bond. The Cilla and Maddy channel has attracted over 1 million subscribers, further showcasing the sisters' appeal and creativity. ​

In addition to these channels, the Jordan family operates JKrew Gaming, where Maddy and her siblings delve into the world of video games, sharing their gaming experiences and fostering a community of like-minded enthusiasts. This channel has also seen substantial success, boasting over 1.8 million subscribers. ​

Personal Interests and Activities

Maddy's love for equestrian pursuits is a notable aspect of her life, often highlighted in her vlogs and social media posts. Her enthusiasm for preppy fashion and makeup also shines through in her content, offering style inspiration and beauty tips to her young audience. These personal interests not only add depth to her online persona but also resonate with viewers who share similar passions. ​

Cultural Heritage and Community Engagement

Embracing her German and Palestinian descent, Maddy, along with her family, incorporates elements of their cultural background into their content, fostering a sense of inclusivity and awareness among their diverse audience. This cultural representation enriches their storytelling and strengthens their connection with viewers from various backgrounds. 

Conclusion

Madeline "Maddy" Jordan's journey in the digital landscape exemplifies the power of family collaboration, cultural pride, and authentic content creation. Her multifaceted interests and engaging personality continue to captivate a growing audience, solidifying her status as a beloved YouTube star.